There’s something I find myself doing almost without thinking these days. Whether I’m booking a hotel for a weekend away, ordering something online or looking for a new café to try, I always end up doing exactly the same thing before making a decision.

I read the reviews.

Not because I expect every business to be perfect, but because I want to know what it's really like once the sales pitch has finished. Photographs can look amazing, websites can be beautifully designed and social media is often full of highlight reels, but reviews are where real people tell real stories. They’re honest, they're personal and, more often than not, they answer the questions we didn't even realise we were asking.